Honda Australia has continued its strong start to 2018 finishing sixth overall for new vehicle sales in February, and fourth in private sales. It is the first time in almost a decade that Honda has had such a good monthly sales result, according to the latest VFACTS figures.
“February was a terrific month for our brand and our dealers,” said Mr. Stephen Collins, Honda Australia Director. “We have worked hard to build a local Honda line-up of competitive vehicles known for quality, design and performance and it is great to see our customers recognising that.”
February saw 4,962 new Hondas take to the roads last month. The brand’s resurgence comes off the back of a busy year with the arrival of new Honda CR-V and Honda Civic Type R and hatch, which have contributed largely to the steady sales surge, backed up by HR-V and Jazz, both of which achieved second for their corresponding segments.
“Critically, in the segments we sell into, our private share has remained buoyant,” Mr. Collins said.
Odyssey continues to be number one in private share for people movers and both the HR-V and CR-V are number two in private share year-to-date. Honda Civic sedan is number three in private share.
The Honda Civic nameplate continues to maintain its sales strength in the highly competitive small car segment totaling 1,409 units across both sedan and hatch. Honda’s small SUV the HR-V also continues to endear itself to the heart of the nation taking out second position in the segment for February selling 1,067 units.
The family friendly CR-V, launched last August, has been a big driver for the brand with the five-grade line-up, including the seven-seater, achieving 1,381 sales for the month. Rounding out the big month for Honda was the Jazz, which saw 846 units sold.