Honda "Unstoppable Dreams"
The emotional new Honda brand campaign debuts in Australia – “Unstoppable Dreams” – led by a sixty-second spot that brings to life Honda “The Power of Dreams” and the idea that resounding success is often the result of failures.
The new Honda brand commercial follows the distinctive journeys of competitors with strong ties to Honda as they pursued their racing ambitions, including the late F1 racing legend Ayrton Senna and current FIA Formula 1® World Champion Max Verstappen.
The iconic spot told in reverse poem format highlights innovation in the form of extraordinary mobility products - past, present and future, including the electrified Honda Prelude Concept.
Honda was established locally in Australia in February 1969, and its incredible lineup of innovative products, including cars, motorcycles, power equipment, lawnmowers, generators, and marine engines, has been enjoyed by millions of Australians over the last 55 years.
Creative and Featured Products
“Unstoppable Dreams” shows the starting point of achieving success is how one responds to failure. The new spot highlights a wide range of Honda mobility technologies and features some of the brands most innovative products globally, including:
- Honda hybrid-electric Prelude Concept
- Honda eVTOL electric vertical take-off and landing aircraft (not available in Australia)
- Honda CRF250R four-stroke off-road motorcycle
- 2021 Red Bull Racing Honda RB16B hybrid-powered F1 championship race machine driven by Max Verstappen
- 1992 Formula 1-winning McLaren Honda MP4/7A driven by Ayrton Senna
- Honda 2025 CRF450R ridden by Jett Lawrence, Team Honda HRC Progressive rider and 7-time professional AMA crown champion
- Honda Baja Ridgeline race truck, featuring Honda Racing Corporation (HRC) livery, piloted by Jeff Proctor